This ad was in the December 12, 1960, Corpus Christi Today Classified Ads section with the caption “Wouldn’t You Like Such an Assistant?” across the page. WOW! For as little as $500 per year, you too can have The United Corpus Christi Chamber of Commerce as an Aggressive Assistant for your Business. Join today to begin receiving these exciting benefits!

The article reads:

Wanted: Angry Assistant

to help build my business. Must be able to furnish my firm with all sorts of business information and statistics, help me to open new markets for my products and services, keep me posted on very sort of business development in Corpus Christi and this area, attract new industries and new payrolls to Metropolitan Corpus Christi, invite and entertain thousands on conventioneers each year, exert leadership and protect my business through action on federal, state and local legislation, advise me on trade opportunities, solve pressing problems of my metropolitan area, and build goodwill throughout Texas and the nation for my firm and my community. The assistant I need must do the work of 10 employees. No Vacation. Annual salary – exactly the amount of my Corpus Christi Chamber of Commerce dues.